Services

    Digital marketing services for your business

    I help your company plan digital marketing, run campaigns and measure results. I can help with Google Ads, Meta and LinkedIn ads, SEO, web analytics, email marketing and automation. We agree on the scope based on your goal and needs.

    Marketing Audit & Consulting

    If your marketing feels busy but the results are unclear, an audit will show you what's working and what isn't. Ideal before making bigger decisions.

    Learn more: Marketing audit

    What's included

    • Review of existing marketing activities
    • Evaluation of channels and campaigns
    • Feedback on website and messaging
    • Quick-win improvements identified
    • A concrete action plan going forward

    Growth Marketing Strategy

    I help define where growth should come from and which activities deliver the best results. Ideal for companies that want a systematic approach to marketing rather than one-off campaigns.

    Learn more: Marketing strategy

    What's included

    • Defining marketing strategy and growth direction
    • Clarifying target audiences and offering
    • Channel selection and prioritisation
    • Building campaigns and an action plan
    • Preparing an international growth plan

    AI & Marketing Automation

    I identify where AI and automation can save time and improve the quality of your marketing work — replacing manual effort with smart, well-designed systems.

    Learn more: AI in marketing

    What's included

    • Mapping AI use-case opportunities
    • Ideas for automating marketing processes
    • Building prompts and workflows
    • Speeding up content creation and campaign work
    • Guidance on CRM, email and automation setup

    International Marketing & Market Entry

    I help companies grow in new markets with marketing that respects local nuances — backed by experience across more than 50 markets.

    Learn more: International marketing

    What's included

    • Assessing new market opportunities
    • Adapting messaging and offering
    • Choosing channels and an action plan
    • Building international campaigns
    • Practical advice for a lower-risk start

    Which digital marketing services does your business need?

    If your channels are already running but the results are unclear, a good start may be an audit. For a new direction or market, I start with strategy. If you need regular help with campaigns and analysis, we can agree on a monthly marketing partnership.

    Online advertising and measuring results

    With online advertising, I connect the offer, audience, ad message and landing page. Before assessing results, I check that the enquiries or purchases that matter can be measured. That way you can decide what to continue and what to change.

    SEO audit and analysis

    I review your website's technical state, keywords, content and competitors and put together a well-reasoned action plan. A good fit before starting larger SEO, content or development work.

    Explore the SEO audit

    Google Tag Manager setup

    I help organise your website's tags, events and triggers and check the tracking you need. I can start with a new installation or an audit of your existing GTM.

    See the GTM setup service

    Google Analytics 4 setup

    I set up or review the GA4 analytics your business needs: events, key events, enquiry or purchase tracking and the reports you need.

    See the GA4 setup service
    Channels

    Marketing channels I offer as a service

    I work with both digital and traditional marketing. Here's an overview of the channels I offer as services to my clients.

    Search & AI Optimisation

    I help you perform better in both classic search engines and AI-powered search. Ideal for companies that want to grow organic traffic and stay visible in AI search results.

    Learn more: SEO and AI visibility

    What's included

    SEO — search engine optimisation

    • Google, Bing
    • Keyword and search volume analysis
    • Website structure and content page recommendations
    • Meta data and page titles
    • Technical SEO and page speed

    GEO — AI search optimisation

    • ChatGPT, Gemini, Claude, Perplexity, Copilot
    • Content optimised for AI overviews
    • Structured data and answer mapping
    • Building authority and citability

    Paid Advertising

    I create, manage and optimise paid campaigns that generate leads, sales and visibility. The focus is on measurable results, not just clicks.

    What's included

    Google Ads

    • Search ads
    • Performance Max
    • Display ads
    • YouTube Ads
    • Remarketing and brand search
    Learn more: Google Ads Learn more: Google Display advertising

    Microsoft / Bing Ads

    • Bing search and display ads
    • LinkedIn targeting integration

    Meta Ads

    • Facebook and Instagram
    • Lookalike audiences
    • Remarketing and pixel setup
    Learn more: Meta ads

    LinkedIn Ads

    • B2B targeting by job title and education
    • Lead generation and Sponsored Content
    Learn more: LinkedIn ads

    ChatGPT Ads

    • Advertising within ChatGPT
    • Targeting and performance measurement

    Media buying

    • Direct purchases from media channels
    • Price negotiation and package selection

    Social Media

    I help your company reach the right people on social media and build lasting relationships with customers — through organic reach or influencer partnerships.

    What's included

    Organic social media

    • Facebook, Instagram and LinkedIn posts
    • Content calendar and planning
    • Community management and comments

    Influencer marketing

    • Finding partnerships and influencers
    • Campaign setup and contracts
    • Performance measurement

    Direct Marketing & Relationships

    I help you build direct customer relationships and maintain media relations. Ideal for companies that want more ways to reach people without relying solely on advertising.

    What's included

    Email marketing & automation

    • Newsletters and campaign emails
    • Automated email logic and customer journeys
    • Segmentation and UX copy
    Learn more: Email marketing

    PR & media relations

    • Press releases and media coverage
    • Expert commentary and quotes

    Affiliate marketing

    • Setting up affiliate programmes
    • Managing commissions and terms
    • Finding and managing partners

    Referral marketing

    • Referral systems and loyalty programmes
    • Rewards and conversion

    Outbound marketing

    • Cold email and LinkedIn outreach
    • Personalised outreach and A/B testing

    Traditional & Outdoor Advertising

    I plan and buy traditional media and outdoor advertising that supports your digital marketing and delivers measurable results.

    What's included

    Traditional media advertising

    • TV and radio advertising
    • Press and print advertising

    Traditional media planning

    • Channel and schedule selection
    • Budget allocation and weekly planning

    Outdoor advertising

    • Banners and layered solutions
    • Digital out-of-home (DOOH)
    • Transit advertising (buses, stops)

    App Marketing

    I help app owners grow install numbers and retain users. Ideal for apps that are ready to scale and need targeted marketing.

    What's included

    App marketing

    • App install campaigns
    • ASO — App Store Optimization
    • User retention and LTV optimisation
    • In-app event and conversion optimisation

    Outsourced marketing partner

    If you need ongoing help with leading and running your marketing, I can work as your company's outsourced marketing partner. We agree on goals, scope and responsibility, and bring campaigns and measurement together into one action plan.

    Explore the marketing partner service
    Ways to work together

    How we can work together

    Consulting

    Ideal when you need an experienced perspective, fast feedback or guidance.

    Audit

    Ideal when you want to understand what's working in your marketing today and what needs fixing.

    Long-term Partnership

    Ideal when you need a partner to actually execute your strategy, campaigns and growth plan.

    Why work with me?

    Experience that counts

    I have over 15 years of marketing experience, helping companies with both modest budgets and ambitious growth goals. Having worked across more than 50 markets, I combine hands-on marketing expertise, an international outlook and AI-driven methods.

    15+
    years of experience
    50+
    markets
    200+
    projects
    100%
    commitment

    Ready to get started?

    Get in touch and let's talk about how I can help with your company's marketing.