Google Display advertising
I set up and manage Google Display advertising so your company's offer reaches the right people on websites and in apps. I help you choose audiences, write ad messages, set up measurement and evaluate results.
Google Display ads can support brand awareness, introduce a new offer or bring past visitors back. I choose the campaign structure based on your goal, budget and the options available in your ad account.
What is Google Display advertising?
The Google Display Network lets you show visual ads on websites and in apps. An ad can be a ready-made banner, or images, a logo and text from which the system builds ads in different shapes and sizes.
Google Search ads are triggered by what a person searches for. With display ads, where the ad appears depends on the chosen audiences, content and campaign settings, among other things. That is why these channels need different messages and a different way of evaluating results.
When is Google Display advertising worth using?
You want to introduce your offer more widely
Display ads can support the launch of a new service, product or campaign. Before starting, we agree on which people you want to reach and what action should follow seeing the ad.
You want to bring past visitors back
Remarketing campaigns let you reach people who have already interacted with your company. I check whether your existing audiences, measurement, consents and Google's policies allow you to use it.
You want to support other marketing channels
People don't always decide on their first visit. Display ads can be part of a longer customer journey, for example together with search ads and a suitable landing page.
What does Google Display ads management include?
Goal and action plan
I find out whether the main goal of the campaign is visibility, website visits, leads or sales. I review the offer, audience and landing page and recommend a suitable approach.
Audiences and ad placements
I set up audiences and channel options that match the campaign goal. I monitor results and, where possible, ad placements and exclusions to see where the budget is spent.
Ad messages and creative assets
I review your existing images, logos, banners and offer message. I prepare text variations and set up ads from suitable assets. If new designs or photos are needed, we agree on creating them and their cost separately.
Measurement before launch
I check that the key actions, such as sending an enquiry or making a purchase, can be measured. If needed, I set up Google Ads conversions, GA4 and Google Tag Manager within the agreed scope.
Ongoing management and testing
I monitor the budget, ad results and actions tied to the campaign goal. I test messages, visuals and targeting options and make changes based on the data collected.
How do I evaluate display ad results?
I choose the metrics based on the campaign goal. For visibility, I track reach, impressions and frequency, for example. For leads or sales, I look at conversions, their cost and quality where possible.
I look at cost per click and click-through rate together with what visitors do on the website. In reports I also explain how the ad platform counts results and why its numbers may differ from GA4.
What does Google Display advertising cost?
The total cost of display advertising consists of the ad budget and the setup and management fee. Design work, new creative assets or measurement fixes may be added if needed.
Media costs depend on the audience, market, competition and campaign goal. I recommend a budget after reviewing your offer and existing data. The proposal sets out the scope of work and any costs charged separately.
How does the work start?
We review the goal and current situation
I look at your offer, website and existing Google Ads account. If there are no campaigns yet, we start from the goal, audience and measurement needs. For a wider view, a marketing audit is also an option.
We prepare the campaign
We agree on the budget, creative assets, measurement and division of work. Then I set up the campaign.
We evaluate results and make changes
After launch, I monitor results and give feedback on what to continue, change or test next. If you need broader ongoing support, see my outsourced marketing partner service.
Frequently asked questions
Is Google Display advertising suitable for a service business?
Yes, depending on the offer and the goal. A service business can use display ads to introduce an offer or to reach past website visitors again. I assess the fit together with your other channels.
Do I need ready-made banners?
No. I can also set up ads from suitable images, your logo and text. If the campaign needs new designs, we agree on creating them beforehand.
Can I hire you to manage existing campaigns?
Yes. I start by reviewing the existing account, measurement and past results. Based on that, we agree on improvements and ongoing management.
Does Google banner advertising only mean a Display campaign?
No. Banner advertising describes the ad format, and the Display Network is where the ads are shown. The Google Display Network can also be used through Demand Gen. I choose the right setup based on the goal and the options available in your account.
How much ad budget do I need to start?
It depends on the market, audience and goal. Before starting, we check whether the budget allows enough data to be collected for evaluation and how results will be measured. The display advertising cost consists of the ad budget and the management fee, which we agree on separately.