SEO audit and analysis for your business
An SEO audit helps you find out which technical, content or structural issues are holding back your website's visibility. I review the agreed pages, search topics and available data, and put together a well-reasoned action plan.
From the audit you learn what to fix, why it matters and in which order to start. You can carry out the fixes with your own team or agree on them with me separately.
When does an SEO audit help?
An SEO audit is useful when your website exists but the services or products you want to sell are not visible enough in search. It also helps when traffic has changed, you have redesigned the site or you want clear priorities before ordering content or development work.
For a new website, we can check whether the page structure and technical foundation support the search topics you want to cover. For an existing site, I look at where the gaps are now and which existing content is worth improving.
What does the SEO audit cover?
Technical SEO and indexing
Within the agreed scope, I check page accessibility, indexing settings, redirects, canonical tags, internal links and other technical obstacles. I also review page speed findings and the scope of fixes that need development.
Keywords and the right landing pages
I compare searchers' language with the content of your pages. I check whether a suitable service page or article exists for each important topic, whether some pages need improving and whether page goals overlap.
Website content and structure
I analyse headings, introductions, service descriptions and internal links. I assess whether visitors get an answer to their question and can find the next step, such as a more detailed service description or the contact form.
Competitor SEO analysis
I review the visibility, topics and page structure of agreed competitors using public data and suitable tools. The aim is to find content gaps and compare which questions your site could answer better.
Existing search and analytics data
With access, I use data from Search Console and GA4, for example. This shows which pages already get visibility, which queries bring visits and which measurable actions follow.
What do you get from the audit?
You get a summary of the findings and recommended actions with the reasoning behind them. When prioritising the work, I consider the nature of the issue, your business goal and the effort needed.
The output may include a map of pages and keywords, ideas for new content topics and tasks for your developer. We agree on the exact scope before the analysis.
We go through the recommendations together, so you can decide which work your team will do, what needs a developer and where I can help further. If you need a wider view that also covers ads and tracking, a marketing audit is a better fit.
How does the SEO audit work?
We agree on the goal and scope
We clarify the website, your main services, markets, competitors and the questions you need answered. We agree on the scope of the analysis and the access needed.
I review the site and data
I check the agreed areas and link the findings to specific pages and tasks. If needed, I ask for more information about past changes or business goals.
I hand over the action plan
You get a summary, the reasoning and next steps. If you wish, we can separately agree on implementing the fixes or on ongoing SEO work.
What does an SEO audit cost?
The price depends on the size of the website, the number of languages and markets, the scope of the analysis and how detailed the competitor comparison needs to be. Reviewing a few service pages and auditing a large online store are very different amounts of work.
In the proposal, I describe what I will analyse and what output you will receive. Development, writing new copy or other fixes are specified separately.
Frequently asked questions
Do SEO analysis and SEO audit mean the same thing?
The terms are often used for similar work. In my service, the focus is on analysing your website's technical state, content and visibility, and building an action plan from that. The exact scope is agreed in the proposal.
Does the audit include making the fixes?
The main output of the audit is analysis and recommendations. Carrying out specific fixes can be agreed separately, so you can assess the content and scope of the work before it starts.
What access do you need?
It depends on the scope. A public website can be analysed without account access, but Search Console and GA4 data allow deeper conclusions about your actual visibility and visits.
How quickly is an SEO audit completed?
The timeline depends on the size of the site and the scope of the analysis. We agree on the schedule and required inputs before starting.
Does an SEO audit guarantee a better Google ranking?
The audit gives you an overview of issues and recommended work. Results also depend on implementing the fixes, competition and other factors. I do not promise a specific ranking.