What I do
- Search ads and keyword strategy
- Performance Max campaigns for leads and sales
- YouTube and Demand Gen campaigns
- Remarketing and brand search
- Conversion tracking and Consent Mode
- Audit and optimisation of existing accounts
Who it is for
- People search for your service or product on Google
- Campaigns run but clicks are expensive and results weak
- You want to start Google Ads properly from day one
- You offer finance, SaaS or B2B services and need quality leads
Google Display advertising
Google Display ads let you introduce your offer with visual ads on websites and in apps. I help choose audiences, set up the ads and measure results. Where suitable, remarketing to past visitors can also be used.
Google Display ads setup and managementSetting up Google Ads
Before creating a campaign, I review your offer, audience and website. For search ads, I research keywords, group them into suitable campaigns and ad groups and write the ad copy. We also agree on which actions and results to measure. If needed, I sort out tracking with GA4 setup and Google Tag Manager.
Monthly Google Ads management
In ongoing management, I monitor search terms, budget use, ads and the agreed results. I make changes, test new approaches and report on findings and next steps. Where your data allows, I look at lead quality as well as lead volume. For existing accounts, I often start with a marketing audit.
What does Google advertising cost?
The total cost consists of the ad budget paid to Google and the setup and management fee. Separately agreed tracking, development or creative work may be added if needed. The right budget depends on the market, audience, competition and campaign goal.
Ads in Google Search and beyond
Search ads respond to what a person is searching for. Display advertising and other Google Ads options, such as Performance Max, Demand Gen and YouTube, let you introduce your offer in other places too. I choose the campaign type and channels based on your goal and account. You can find practical tips in Google Ads best practices.
How it works
- 01
Audit or research
I review your current account or research keywords and competitors.
- 02
Setup
I build campaigns, ads and conversion tracking.
- 03
Optimisation
I monitor results and keep improving to lower the cost per customer.
Frequently asked questions
How big should my Google Ads budget be?
It depends on your industry and click prices. Before starting I estimate a budget that gives enough data to make decisions.
What is the difference between search ads and Performance Max?
Search ads show text ads for chosen keywords. Performance Max runs one campaign across all Google channels and Google picks the placements.
Do you manage existing accounts?
Yes. I usually start with an audit and then improve the account step by step.
Are Google AdWords and Google Ads the same service?
Yes. Google AdWords is the former name of Google Ads. If you are looking for AdWords setup or management, it is today's Google Ads service.
Can Google Ads show ads in Gmail?
With a suitable campaign type, ads can also appear in Gmail. This is a paid ad placement, not email marketing sent to your own customer list. I assess whether it fits together with the campaign goal.