Outsourced marketing partner for your business
I help your company plan its marketing, run campaigns and measure the results. As an outsourced marketing partner, I connect strategy with day-to-day work: we agree on goals, choose priorities and carry out the activities that matter.
We can work together on a monthly basis with an agreed scope. Depending on your needs, I can act as a hands-on freelance growth marketer, extra support for your team or a part-time marketing director.
When do you need an outsourced marketing partner?
Nobody clearly owns marketing
Ads, the website and other activities may be running, but someone has to decide what to do next and how to judge the results. I help set priorities and agree on how the work is organised.
You need execution, not just a plan
A marketing strategy alone is not enough if campaigns never launch or tracking is never fixed. Besides advising, I can set up ads, analyse results and make improvements myself.
Your team needs experienced extra support
An outsourced marketing partner can work with your existing marketing manager or specialists. I can take responsibility for a specific channel, a growth project or marketing measurement.
What can I do for your company's marketing?
Marketing strategy and priorities
I review your offer, target audiences, past results and channels. We agree on which goal needs attention first and which activities fit your budget and way of working.
Managing advertising campaigns
I set up and manage campaigns in Google Ads, Meta, LinkedIn and other agreed channels. Google Ads campaigns and other channels cover targeting, ad messages, budget, testing and changes based on results.
Measurement and lead quality
I check whether your analytics and conversions give you information you can actually use for decisions (measurement and analytics). When the data is available, I look beyond the number of leads at their quality, conversion to sales and customer acquisition cost. If tracking needs separate work, GA4 setup or Google Tag Manager setup may be the right starting point.
Website and customer journey
Ad results also depend on what happens after the click. I give recommendations on landing page messaging, the offer, forms and the journey, and help prioritise the work that is needed.
International marketing
I can help with channel selection, adapting messages and running campaigns in new markets (international marketing). I take differences in market, language and buying behaviour into account.
Ongoing marketing support or a fractional CMO?
With ongoing monthly marketing support, I work consistently on the agreed goals and activities. This can include advertising campaigns, analysis, testing and next month's action plan.
In a fractional CMO role, most of the work is marketing leadership: setting goals, planning the budget, prioritising work and coordinating people or partners. This means taking on management responsibility, which is a different scope from hands-on support. We agree separately on how much leadership and how much execution the role includes.
If you are looking for outsourced marketing management, we start with which decisions and tasks you want to entrust to a partner. Based on that, we choose the right way to work together.
How does the collaboration start?
We clarify the need
We review your company's goals, current activities and main problems. If needed, I start with a marketing audit, an SEO audit or a review of a specific ad account.
We agree on scope and responsibility
We write down the priorities, what the service includes, the budget, how we communicate and how results will be assessed. That way both sides know what the collaboration covers.
We do the work and review the results
I carry out the agreed activities and report on what was done, the results and the next steps. I adjust the action plan based on what the data and your company's needs show.
What does an outsourced marketing partner cost?
The price depends on the amount of work, the number of channels, the state of your measurement and how much leadership and hands-on execution the collaboration includes. For ongoing work, we agree on a monthly scope and fee.
Ad budget, external tool fees and separately ordered development or design work are specified in the proposal. That way you can assess the total cost of the collaboration.
Who will you be working with?
I am Mariliis Uibomäe, a freelance growth marketer and marketing consultant. I have more than 15 years of marketing experience and have worked in more than 50 markets. I have been Head of Growth at Bondora and Head of Acquisition at Admiral Markets.
Working with me, you deal directly with the person who plans your marketing, manages the campaigns and analyses the results.
Frequently asked questions
Is an outsourced marketing partner a good fit for a small business?
Yes, if the business has a clear need and enough work for a collaboration. We start from your goal and assess which activities make sense right now.
Can I hire you to manage just one marketing channel?
Yes. The work can focus on Google Ads, LinkedIn ads or improving measurement, for example. We agree on the scope before the work starts.
What is the difference between a freelance marketer and a fractional CMO?
A freelance marketer may focus on hands-on work in a specific channel or activity. A fractional CMO, or part-time marketing director, takes responsibility for marketing leadership, priorities and budget within an agreed scope. One person can cover both roles if that is agreed.
Can you work alongside my current marketing team?
Yes. I can support the team in a specific area, take on an agreed project or help your marketing manager with campaigns and measurement.
How do I know if ongoing monthly marketing support suits me?
Describe your company, your current marketing activities and your main need. Based on that, we can discuss the scope and decide whether to start with an audit, a project or ongoing collaboration.