Digital marketing audit and action plan for your business
A digital marketing audit helps you understand which activities deliver results and what needs fixing. Within the agreed scope, I review your ad accounts, tracking, website and offer, and link the findings to your business goals. I use the same eye I have applied for 15+ years to campaigns in more than 50 markets.
What I do
- Review of Google Ads, Meta and LinkedIn accounts
- Feedback on website, messaging and offer
- GA4 and conversion tracking check
- Quick check of SEO and AI search visibility
- Budget allocation and profitability review
- A prioritised action plan
Who it is for
- You spend on ads but get few leads or sales
- You are changing agency or marketer and want an independent view
- You plan to raise the budget and want to be sure first
- A new manager needs to understand marketing quickly
Ad account analysis
When analysing Google Ads, Meta or LinkedIn ads, I look at campaign structure, targeting, ad messages, budget allocation and conversions, among other things. The question is which improvements the data and your business needs justify. For tracking checks, I rely on sound analytics principles.
What do you get from the audit?
You get a summary of the findings, an explanation of their impact and a recommended order of work. I separate quick fixes from larger changes. You can carry out the work with your own team or agree on it with me separately, for example as your outsourced marketing partner.
When to choose a separate SEO audit?
A marketing audit looks at the agreed marketing channels as a whole. If your main question is your website's organic visibility, a more detailed SEO audit focusing on technical state, content, keywords and competitors is a better fit.
How it works
- 01
Short call
We talk about your goals and what bothers you most right now.
- 02
Access and analysis
I get read access to your accounts and go through the data and campaigns.
- 03
Summary and plan
You get a clear summary and action plan, which we go through together.
Frequently asked questions
How long does a marketing audit take?
Usually one to two weeks, depending on the number of channels and how quickly access is granted.
What do I get at the end?
A written summary of the findings, an explanation of their impact and a prioritised action plan. We go through the key points together on a call.
Do I have to keep working with you afterwards?
No. Your own team can carry out the plan. If you want, I can help with the execution.