Google Analytics 4 setup and audit
I help you set up Google Analytics 4, or GA4, around your business goals. We agree on which visits, enquiries, purchases or other actions need to be measured and how you will review the results afterwards.
I can create a new GA4 setup or review your existing analytics. The work covers the agreed events, key events, integrations and data checks.
When do you need Google Analytics setup?
GA4 setup is relevant when launching a new website or online store, and also when your current analytics data doesn't answer your questions.
For example, the website may show visits but enquiry submissions are not tracked. In an online store, order values or transactions may reach the reports incorrectly. After a redesign, some events may stop working or fire twice.
What does GA4 setup include?
Measurement goals and plan
We work out which decisions you want to make with the data. Based on that, we choose the events and reports you need, and I check which technical inputs are available.
Account, data stream and installation
I review your existing GA4 structure or create the agreed new setup. I choose a suitable installation method for your website, for example via Google Tag Manager, and check for overlapping tracking solutions.
Enquiries and other key actions
I set up the agreed events and define with you which of them are key events for your business. For a service business, this could be a successfully sent enquiry or a sign-up.
Ecommerce tracking
For an online store, we agree on the purchase journey events and data needed. Within the agreed scope, I check purchase counting, transaction ID, value and currency, for example. Platform integrations or development work are specified before implementation.
Linking Google Ads and analytics
If needed, I link the agreed accounts and help set up Google Ads conversions based on suitable GA4 key events. Linking the accounts and setting up conversions are separate steps, and we review together whether they fit.
Testing and reports
I check that events arrive and that key parameters contain the right values. I build the agreed reports or a guide to using them, so you know where to find the information you need.
GA4 events, key events and ad conversions
A GA4 event describes a measured action. A more important event for your business can be marked as a key event.
For Google Ads, a conversion can be created from a GA4 key event. This requires the right link and setup. We agree on which actions are relevant for evaluating and optimising your ads.
What do you get at the end?
You get GA4 set up or cleaned up within the agreed scope, an overview of the actions being tracked and a guide to viewing the most important data.
If part of the tracking still needs development, work from another party or a longer period of data, I describe the next steps. The scope of the setup and the handover are agreed in the proposal. For a wider view, a marketing audit that includes tracking is a good fit.
How does the work start?
We clarify the need
We review the website, existing tools and your main questions. We agree on the actions to track and the access needed.
I set up and test
I make the agreed settings and test that actions and data arrive in GA4. If needed, I coordinate the related GTM or development work.
We review the result together
I explain what is now tracked, how to use the reports and what to keep in mind when interpreting the data.
What does GA4 setup cost?
The price depends on how the website or online store is built, the number of actions to track and the state of the current setup. Integrations, data layer work and the scope of reports also affect the price.
In the proposal, I separate the agreed analytics work from possible extra work. Fees for tools or external services are specified separately if needed.
Frequently asked questions
Can you review my existing Google Analytics?
Yes. A GA4 audit reviews the setup, important events, key events and data quality, and we agree on the fixes needed.
Does GA4 setup include Google Tag Manager?
The work can be combined if needed. The exact scope of GTM, events, data layer and GA4 setup is set out in the proposal.
Why do Google Analytics and Google Ads numbers differ?
Differences can come from attribution, counting settings, the way tracking works and data availability, among other things. I review the setup and explain which differences are expected in your case and which need fixing.
Will a fixed setup restore missing past data?
Fixing the setup does not create missing data retroactively. During the work, I clarify which existing data is usable and from which point the new or fixed tracking works.
Can you help with tracking online store purchases?
Yes, within the agreed scope. Before starting, I review the store platform, existing integrations and the development needed, and prepare a proposal based on that.