SEO, or search engine optimisation, helps make your website content understandable and easy to find for searchers. I review keywords, the technical state, page structure and content, and set the order of fixes. I also consider how your company's information is available in AI-powered search.
I start with what your potential customers search for and which page should answer their need. Then I check whether that page exists, what it explains and whether search engines can access its content. SEO work can include technical fixes, editing existing copy and planning new content.
Among other things, I check indexing, headings, internal links, overlapping pages and technical obstacles. In content work, I link keywords to the right service pages and articles. For changes that need development, I describe the task and we agree on who carries it out. You can also find practical principles in the article SEO best practices.
In AI search, nobody can promise that a tool will definitely recommend your company. I can help make sure your services, location and experience are described clearly, verifiably and consistently on your website, in your Google Business Profile and in other sources.
When choosing someone for SEO, check that the scope, responsibilities and how results are assessed are clearly agreed. Working with me, you get an overview of the changes made and the next steps. I can also work together with your developer or content team.
I review the technical state, content and competitors.
We make the key fixes and set up a content plan.
We track visibility growth in Search Console and analytics.
SEO helps you show up in search engines. GEO helps your content appear in AI tool answers. Both rest on the same foundation: clear, trustworthy and well structured content.
Technical fixes can have an effect within weeks; growth from content and authority usually takes several months. Nobody can promise a specific ranking or timeline.
Yes, I write or edit articles and create a content plan your team can write from.