Marketing blog

Marketing blog: Marketing news and practical tips

I share experience and tips on digital marketing, ads, SEO and AI tools, so your marketing becomes smarter and more profitable.

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Are AI Bots Changing Google Ads Performance? What Marketers Need to Know in 2026 — Are AI agents clicking Google Ads, affecting CTR or triggering remarketing? Explore 2026 bot traffic research and what PPC marketers should monitor.

Google Ads automated promotions: what to check and how to opt out — Learn how Google Ads automated promotion extensions work, whether paused assets protect you, where to check the setting and how to stop unexpected offers.

Freelance marketing partner, marketing director or agency: which to choose? — Freelance growth marketer, fractional CMO or agency? Compare the options and costs and find the right marketing partner for your company.

I Tested ChatGPT Ads: Here's What Actually Worked — I tested ChatGPT Ads with real B2B and SaaS campaigns. See actual CPC, CTR and CPM results, what improved performance and what I learned.

Is your business visible enough on Google? 15 Google Business Profile tips — Improve your business’s visibility on Google and Maps with 15 practical tips covering local SEO, reviews, AI search and Google Analytics 4.

Meta One subscription: is €43.99 per month worth it for a business? — Meta One Advanced costs €43.99 per profile in my account. Explore Facebook and Instagram link limits and compare the subscription with Meta Ads.

LinkedIn Collaborative Posts: how to add collaborators — Learn how to add collaborators to a LinkedIn post, how collaboration differs from tagging, and what to check if Add collaborators is missing.

Google Ads starts conversations: the new message assets — Google Ads can now add a message button to your ad that opens WhatsApp or Messenger straight from the search results. Here is how it works, who it suits and what to check before switching it on.

Reddit Ads: the channel your competitors are not using yet — Reddit has 444 million weekly users, yet ad prices run 40 to 50 percent below Meta. Let us look at who is actually on Reddit, how the organic side works and how to start paid ads the right way.

Google Ads best practices: how to spend your ad budget more wisely — How Google Ads actually delivers results in 2026: account structure, conversion measurement, Performance Max, and the most common mistakes.

SEO best practices 2026: how to stay visible on Google and in AI search — A practical guide to growing organic traffic in 2026: content, technical SEO, E-E-A-T and visibility in AI answers.

ChatGPT Ads: what businesses need to know about the new advertising channel? — ChatGPT ads are now available in Europe too. We look at how they differ from Google Ads, how targeting and pricing work, who sees the ads, and who they already suit today.

Marketing blog: Marketing news and practical tips

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