What I do
- B2B audiences and account lists
- Sponsored Content and Lead Gen forms
- Insight Tag and conversion tracking
- Ad copy and offers for B2B buyers
- Campaign management and optimisation
Who it is for
- You sell services or software to other businesses
- You know exactly which job titles you sell to
- You want to reach specific companies (ABM)
What do LinkedIn ads cost?
The total cost consists of the ad budget paid to LinkedIn and the setup and management fee. Media costs depend on the market, audience, competition, format and campaign goal, among other things. We estimate a suitable budget before starting, based on your offer and audience, and if needed as part of your marketing strategy.
How do I assess lead quality?
Where possible, I connect campaign results with your team's feedback and sales data. That shows whether a lead came from a suitable company, whether the contact was reached and whether a sales opportunity followed. This relies on sound analytics and tracking; for an existing account, a marketing audit is a good starting point.
How it works
- 01
Audiences
We define job titles, industries and, if needed, specific companies.
- 02
Offer and ads
We find an offer valuable enough for a B2B buyer.
- 03
Tracking and optimisation
We track lead cost and quality, not just clicks.
Frequently asked questions
Why are LinkedIn ads more expensive than Meta?
Because B2B targeting is much more precise. With the right offer, a pricier click can mean a cheaper customer.
Do Lead Gen forms work?
Yes, they often bring more leads than sending people to a website, but lead quality needs watching.
Do you help with personal LinkedIn profiles?
Yes, organic LinkedIn and collaborative posts support ads well.