We agree on who the email goes to, what you want to say and which action it should lead to. I help build the structure and message and assess results after sending. The role and frequency of emails come from your marketing strategy.
Automated emails can support welcoming new leads, onboarding to a service or maintaining customer relationships, for example. I map the inputs, triggers and messages needed and set up the agreed solution in your chosen tool. I cover marketing automation more broadly on the AI and marketing automation page.
I look at clicks and, where possible, the enquiries, purchases or other goal-related actions that follow. I interpret open rates with the limits of the tool and tracking in mind. We agree on goals and reports before starting, supported by web analytics.
I review your list, tool and past emails.
We map the key automated emails and their content.
We set up the emails and track opens, clicks and sales.
It depends on your needs and the CRM you use. I recommend a tool your team will really keep using.
As often as you have something useful to say. Two to four emails a month suits many companies.
By offering visitors something valuable, such as a guide, a discount or useful content.