International marketing: grow in new markets with less risk

    What works in Estonia may not work in Finland, Sweden or Germany. I have run marketing in more than 50 markets and help you pick the right ones, adapt your messaging and start in a way that brings early results without wasting budget.

    What I do

    • Assessing and prioritising new markets
    • Adapting messaging and offer to local markets
    • Choosing channels per country
    • Building international campaigns
    • Tracking and reporting across markets

    Who it is for

    • Your home market has become too small
    • You want to test a market before a big investment
    • Campaigns work in one country but not in another

    How it works

    1. 01

      Market assessment

      We look at demand, competitors and ad costs in the chosen countries.

    2. 02

      Test campaigns

      We launch tests with a smaller budget to see real interest.

    3. 03

      Scaling

      We raise the budget where results are profitable.

    Frequently asked questions

    Which markets do you have experience in?

    I have run campaigns in more than 50 markets in Europe and beyond, including the Nordics and Central Europe.

    Do messages need rewriting for every country?

    Often, yes. Translation alone is not enough, because buying habits and trust signals differ by country.

    How much budget do I need for testing?

    It depends on the market and channel. I recommend starting with smaller tests and raising the budget only when the numbers support it.

    Ready to get started?

    Let's talk about how I can help with your company's marketing — whether it's strategy, campaigns or an audit.