What I do
- GA4 setup and audit
- Google Tag Manager and event tracking
- Consent Mode and cookie consent
- Conversions in Google Ads, Meta and LinkedIn
- Reports and dashboards in Looker Studio
Who it is for
- You do not know which channel brings leads
- Numbers from ad platforms do not match
- GA4 is installed but nobody trusts its data
Google Analytics 4 setup
The GA4 service covers setting up the agreed events, key events and reports, and checking the data. If you need a new setup or an audit of your existing GA4, see the detailed GA4 setup service.
Google Tag Manager setup
GTM helps you manage your website's measurement and marketing tags. I review existing tags and triggers and set up the agreed tracking. If needed, I describe the data layer or event work for your developer. The Google Tag Manager setup page describes this in more detail.
Tracking audit and data interpretation
I check whether key actions are counted correctly, whether there is double counting and whether reports answer your questions. I also explain why numbers in GA4 and advertising platforms such as Google Ads can differ. If you need a wider view of all your marketing, a marketing audit is a good fit.
How it works
- 01
Tracking audit
I check what is measured now and where data gets lost.
- 02
Setup
I set up events, conversions and consent mode.
- 03
Reports
I build a simple dashboard that shows what matters at a glance.
Frequently asked questions
Are Consent Mode and the cookie consent banner the same thing?
No. The consent banner asks for the visitor's choice. Consent Mode passes that consent state to Google tags, which adjust their behaviour accordingly. I review how the two work together on your website.
Why do GA4 and Google Ads numbers differ?
They count conversions differently, for example because of attribution and counting settings. I set them up so the difference is understandable and you can make decisions.
Do you do monthly reports?
Yes, as an automated dashboard or with a short commentary.