What I do
- Mapping target audiences and buyer needs
- Sharpening the offer and core messages
- Channel selection and priorities
- Budget allocation and measurable goals
- Quarterly action plan
- Market entry plan for new countries
Who it is for
- Your marketing is a set of one off campaigns without shared direction
- You are launching a new product or service
- You are entering a new market and want to reduce the risk
- Your team needs a clear plan to work from
Competitor analysis
I compare the offers, messages, visibility and marketing channels of agreed competitors. The analysis helps define the questions your company needs to answer: who to sell to, how to stand out and which opportunities to test. A more detailed comparison of search visibility is part of the SEO audit.
From digital marketing strategy to action plan
We agree on goals, the role of each channel, metrics and the order of work. The action plan makes clear what to do, who is responsible and when to review results. If current activities need assessing first, a marketing audit is a good start. I can help with implementation as your outsourced marketing partner.
How it works
- 01
Workshop
We go through business goals, customers, competitors and results so far.
- 02
Building the strategy
I put together audiences, messaging, channels, budget and metrics.
- 03
Action plan
You get a concrete plan of who does what and when. I can help carry it out.
Frequently asked questions
How long is the strategy document?
As short as possible. The goal is a plan your team actually uses, not a thick document in a drawer.
Does a strategy make sense for a small company?
Yes. With a small budget a strategy matters even more, because the money will not stretch to every channel at once.
Do you help carry out the strategy?
Yes. I can set up and manage campaigns, sort out tracking or support your team with regular advisory.