What I do
- Campaign strategy and objective selection
- Meta pixel and Conversions API
- Audiences, lookalikes and remarketing
- Ad creatives and copy with testing
- Campaign management and optimisation
- Account audit
Who it is for
- You offer finance, SaaS, B2C or B2B2C services
- You want to create demand and grow awareness
- Facebook ads are expensive or results fluctuate
- You want remarketing to bring back visitors who showed interest
What does creating Facebook ads involve?
Preparing an ad starts with the goal, audience and offer. Then come the copy, the choice of visuals or a visual brief, and the campaign setup. The scope of more complex design or video production is agreed separately.
Meta ads management and testing
After launching a campaign, I monitor the agreed results and test messages, visuals and targeting. If needed, I check tracking, for example events set up via Google Tag Manager, and recommend landing page improvements. For a wider view of tracking, see web analytics, and for all your marketing, a marketing audit.
How it works
- 01
Account and tracking
I check the account, pixel and events so the data is right.
- 02
Campaigns and creatives
I set up audiences and test different messages and visuals.
- 03
Scaling
We raise the budget on ads that deliver profitable results.
Frequently asked questions
Do ads show on both Facebook and Instagram?
Yes, one campaign can show on both. Placements can also be chosen separately.
Do Meta ads work for B2B companies?
Sometimes. For B2B, LinkedIn is often more precise, but Meta can be cheaper for remarketing and awareness.
Do you create the ad images and copy?
I write the copy and brief the visuals. I can make simpler creatives myself; for larger ones we work with a designer.