I help your business reach people searching for products or services on Bing. I review your target market and offer, select relevant keywords and set up the campaign with performance tracking.
Microsoft Advertising is the advertising platform also known as Bing Ads and Microsoft Ads. The service focuses on Bing search advertising. Where needed, we can assess other Microsoft advertising formats, taking their availability in your chosen market into account.
Bing may be a useful next channel to test if you want to complement existing search advertising or explore opportunities in a new market. I start by assessing whether there is enough relevant search interest for your products or services in the chosen market.
Consider the service if Google Ads already works and you want to test an additional channel, if you are planning international campaigns or if your existing Microsoft Ads account needs attention. It can also be worth exploring for B2B businesses. We decide suitability based on your audience and data.
I check the account structure, target markets, ad messages, landing pages and tracking. For a new account, we agree on the campaign goal and prepare the access and materials needed.
I select keywords related to your offer and organise them into clear campaigns and ad groups. I write ad copy, prepare the necessary ad assets, select landing pages and review the budget and targeting. Negative keywords help limit irrelevant searches.
Existing Google Ads campaigns can provide a starting point. Microsoft Advertising supports campaign imports, but I separately review settings, keywords, ads, targeting, budgets and tracking after import. Campaigns need adapting to the other platform and actual demand.
We agree on the actions that matter to your business. Where needed, I set up or review Microsoft’s UET tag and conversion goals, and distinguish campaign traffic in website analytics. Tracking must account for your website’s technical capabilities and consent settings.
I monitor search terms, ad spend and the agreed outcomes. I adjust keywords, exclusions, ad copy and bidding strategy based on data. When changing the budget, I also consider lead quality and your business’s capacity to serve new customers.
For B2B campaigns, it is important to understand what potential customers are searching for and which offer helps them take the next step. A campaign might lead to a consultation, demo request or service quote.
Eligible Microsoft Advertising campaigns can use targeting based on LinkedIn profile data, such as company, industry or job function. Before using it, I check the specific market and campaign capabilities. This does not automatically mean showing ads in the LinkedIn feed. LinkedIn ad campaigns are a separate service.
Before launch, we define which action counts as a result: an enquiry, booking, registration or purchase. I compare ad spend with the agreed actions and, where possible, sales results. For enquiries, your feedback on their quality also matters.
If we test Bing Ads alongside Google Ads, we assess the same goal over a comparable period. Where possible, we separate brand searches from other searches and account for differences in platform tracking. This helps us assess whether Bing brings suitable additional customers and which budget allocation is justified.
The total cost consists of the ad budget paid to Microsoft Advertising and my service fee. The scope depends on the number of campaigns, target markets and languages, the current account condition and how much work the materials and tracking require.
Click prices are set through an auction and depend on factors including competition, target market and ad relevance. I prepare a proposal based on your situation. Before starting, we agree on setup, any ongoing management and the ad test budget.
We discuss your offer, customer, target market and previous search advertising.
We agree on the campaign scope, required work, budget and how to assess outcomes.
I prepare ads, targeting, landing pages and the agreed tracking.
You receive an overview of the work and a recommendation on whether to continue, change or expand the campaign.
Google Ads · GA4 setup · International marketing · LinkedIn ads
Bing Ads is the platform’s former name. Its current name is Microsoft Advertising, also commonly called Microsoft Ads. This service covers Bing search advertising and, where needed, other suitable Microsoft advertising options.
That depends on the specific market and campaign. A lower click price does not automatically mean a lower customer acquisition cost. Where possible, I compare the cost of enquiries or purchases and their value to your business.
Yes, we can use Microsoft Advertising’s import feature. After import, I review settings and tracking and adapt the campaigns. Results in your Google account do not guarantee the same outcome on another platform.
I start with the market where your business wants customers. I check demand, available campaign languages and formats, and the landing page’s suitability. An international campaign by an Estonian business needs a different assessment from a campaign targeting only Estonian customers.
Yes. We can agree on a new campaign setup, an existing account review or ongoing management. We record the scope and responsibilities before starting.